How did you get started with WeddingTipsPlanner.com?
It sparked from my experience during my wedding days, as I tried to figure out where I could find the best information to plan for my wedding. I was running from shops to exhibitions looking for answers. As a result, I spent many months gathering all the information for my wedding. It was tough since everyone was trying to sell you their package, claiming they were the best.
This has prompted me to set up this wedding Web site to reach everyone out there getting married as a one-stop center to gain information and resources about weddings.
It is very powerful marketing when you promote it offline and advertise it online. First, the personal contact and building relationships are so important in this business. Online advertising is the tool that can help anyone leverage their business. Most companies would like to have some experts or consultants running their online business by getting all the exposure from the search engines and increase their Web site ranking at the same time.
I find the online wedding advertising niche is important to give every couple that is getting married a “one-stop wedding information resource” in my country.
How do you promote your Web site?
One of the techniques I use is selling advertising space. It generates leads through activities like wedding contests. Some other techniques that I have been using include:
1) Google Adwords, which are very targeted and receive a good response
2) Giving out a free wedding tips e-book as a form of viral marketing
3) A newsletter filled with valuable content, which produced very good results
4) Getting joint venture partners to do advertising online, which has been very effective
The response for the offline business has been very profitable with my online advertising techniques. Most companies I approach have a very high response rate of doing joint ventures with me running online advertising. This has helped me gain more exposure. On the other hand, the online resources have also helped a lot of couples who are getting
married, and in return, have generated a lot of business for my advertisers. I think this is a win-win situation.
Here are some other tips that I use to promote my Web site:
1. Boost the search engine ranking and daily visitor count by posting keyword rich articles and content on the Web site
2. Generate double or even triple the number of newsletter subscribers currently, simply by offering content in the form of "special reports" or manuals as bonuses for subscribing to my publication. People love freebies, so I give them what they want and watch as the results increase!
3. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period).You can get a very good autoresponder and reasonable price with http://dechenlau.emailaces.com
4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers... It's about building a trusting relationship with your subscribers (ie, "cultivating" your list).
5. Another excellent way to generate no cost traffic is by submitting ready-made articles to "content hungry" Web sites and newsletter publishers with your "resource box" attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter).
Any tips for newbies in Internet Marketing?
One of the marketing tips that I find very important to success in Internet marketing is to always look for what other people want and deliver it to them. You need to do a lot of research and surveys on the products or information people are looking for. Before starting a business on the Internet, look for niche products and conduct a survey about what actually people want to buy.
Know your audience. While marketing your Web site or Web page, you should consider your audience. Who are they? What do they expect from the Web site? Are you offering that? Will visitors to your Web site find what they are looking for?
Another important tip that has been mentioned by all the Internet gurus: the money is in the list. Once you have found the niche products that you want to market, next is building the list. It is a key tip for one to be successful in Internet marketing.
Participate in forums. Consider message boards as a form of marketing for your Web site. Many Web sites offer message board areas to their members. If the members are people


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